At a basic level, both marketing and search engine optimization are significant elements in assuring your website’s success. Getting your website ranked tremendously from search engine results webpages for your target keywords through search engine optimization is an essential component of creating a steady flow of free traffic back to your pages. At the same time, establishing a successful brand is vital to helping your website stand out from the competition and creating power to survive changes in search engine.

Sort out priorities

What do you need to do when these priorities struggle together? Let’s take an example to see why and how this can occur. Suppose you operate a website which sells custom women’s shoes under a new name. You may go search engine optimization route and establish a few possible keyword phrases in your market to target. By structuring your site around these keywords, you can increase your positions within these results pages, creating traffic and attention to your website.

From a business perspective, you don’t wish to rely on search positions. You need people to fall you, recommending your website to their family and friends members at the same time. But optimize your website for your keyword phrase. Even when you are in the first place in precisely the SERPs for these words, it will not matter to your product selling – you need to attract more customers to your product. As you see, SEO and marketing techniques are both important for brand recognition. It is always better to combine them to get perfect results.